“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.”- John Lennon
As Lennon famously quoted above, they key to life is happiness. But what if I told you that something as simple as water could unlock that key? I had the pleasure to interview Ralph McRae, founder & CEO of Leading Brands and their Happy Water beverage – and he explained to me the science behind Happy Water and the criteria for starting a successful brand.
Leading Brands (NASDAQ: LBIX) is based in Canada. Its Happy Water beverage is sourced from two ancient Canadian mountain springs. Happy Water’s blend of spring and mineral water contains naturally occurring lithia, calcium, magnesium, potassium and fluoride. The rare combination of these minerals creates Happy Water’s naturally alkaline state. This water contains as PH balance of 7.4, which is ideal for the body.
Lithium, Calcium, Magnesium, Potassium & Sodium are all found in the chemical makeup of this perky water. So does it make you happy? I decided to take a 7 day challenge and only drink Happy Water.
Being a natural born skeptic, when I first tried the water, I did not notice the difference. By day 3, I realized that I felt super energized and organized. I was happy to answer the 15 phone calls from my mom and was eager to go to the gym.
I’ve always heard that what you put into your body, is what you get out. Lithium is normally given to people with bipolar disorders and for depression. A fraction of the dose; .170 milligrams per liter, is found in the Canadian mountain springs. So yes, based on science, water with Lithium in it, can help enhance your mood, thus causing you to feel more happy.
Ralph shared his criteria in launching a brand:
1. The product must be naturally functional
2. Be able to source from the earth
3. Have a unique selling point
Well, with Happy Water fulfilling all three of the criteria points, this brand is bound to make waves. You can get your Happy on here. This water will be available in the United States this fall.
Read the full article at: http://www.fluffmag.com/magazine/2015/5/11/happy-water
Curious about the naturally occurring Lithia found in Happy Water? Read this recent New York Times article on the subject. http://www.nytimes.com/2014/09/14/opinion/sunday/should-we-all-take-a-bit-of-lithium.html?partner=rss&emc=rss
VANCOUVER, BC – BC Rugby’s partnership with Leading Brands, Inc has evolved into their new brand, Neurogenesis Happy Water®, it was announced today. Happy Water is Canada’s award-winning naturally alkaline lithia water now being distributed across the country.
Asking “What are you made of?(TM)” – a refrain all too familiar to rugby players at all levels – Happy Water® contains naturally-occurring Lithia, Calcium, Magnesium, Potassium and Sodium, the primary ingredients necessary to refresh and replenish athletes. It’s alkalinity assists in fast absorption.
The rebranding will see Happy Water® as the title sponsor for BC Rugby’s Mini Rugby Jamborees as well as the Under-15 and Under-17 men’s provincial teams. The premier sponsor of the ‘Tackle the World’ initiative, Happy Water® funding will provide two BC coaches with international exchange development opportunities in Wellington, New Zealand this summer.
“BC Rugby is proud to have Happy Water on board as a premier sponsor and we appreciate their continued support of the three major initiatives launched through our programming,” said BC Rugby CEO Jim Dixon. “We look forward to providing more opportunities for development and through this continued partnership we will continue to make remarkable improvements in our player pathway.”
The partnership with Happy Water is part of a six figure multi-year sponsorship first established in December, 2011.
“We are excited to continue our partnership with BC Rugby, an organization with a great historical importance in the province of British Columbia,” explained Happy Water® CEO Ralph McRae. “Through this rebranding, we will continue to make a significant investment in youth rugby and a sport that shares our corporate core values including teamwork, respect and excellence.”
Happy Water® is more than hydration… it’s a state of mind.
Happy Water® is sourced from two ancient Canadian mountain springs. Happy Water’s® blend of spring and mineral water contains naturally occurring lithia, calcium, magnesium, potassium and fluoride. The rare combination of these minerals creates Happy Water’s® naturally alkaline state. Happy Water’s® mission is to provide consumers everywhere with the opportunity to experience the benefits of this unique, naturally functional water. WHAT ARE YOU MADE OF?(TM)
To learn more about BC Rugby visit: http://www.bcrugby.com/news/2014/04/09/club-leagues-minis/bc-rugby-partnership-rebrands-with-happy-water/#.U0WWmWSgkkc
Watch Happy Water make a splash at the Independent Grocers of Canada Food Fair! http://globalnews.ca/video/1254144/grocery-trends